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Mr. Mac vs. Mr. PC: A Real World Showdown Presented in Many Acts
Apple continues its highly successful Mac vs. PC commercial spots with three new pieces on the themes of the “glitchy” Microsoft Vista and on-campus notebook computer sales. These catchy ads—with their...
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Mojavista, Baby
This week, Microsoft announced The Mojave Experiment—a test of the theory that consumers saw Vista in a negative light only because they saw Vista in a negative light. MS introduced a “new” OS under...
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Seinfeld Takes Microsoft in a Weird Direction
I like this new direction from Microsoft/agency Crispin Porter + Bogusky. Bogusky’s scam—and it’s a good one—is applied tastefully to the Microsoft marketing problem: MS is not as cool as Apple....
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Schadenfeld: Microsoft Does Take-Two With Gates and Seinfeld
Schadenfeld, as defined by the Post-Advertising Dictionary, is the urge to like anything that Jerry Seinfeld appears in. Then why do I feel nauseous after watching this: This is the second in the...
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Microsoft to Dump Seinfeld
Microsoft and Jerry Seinfeld are breaking up after a brief but torrid love affair that produced two poorly received ads. Rumors from inside MS pre-campaign suggested that Seinfeld was only to appear in...
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Everyone’s a PC
It’s not the flashiest, cleverest ad, and it’s interruptive and not at all entertaining, but I really like what Crispin Porter + Bogusky is doing with what everyone is calling Phase II of the...
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Microsoft Is the Glue, Not the Cool
The Seinfeld ads for Microsoft were unbearably counterproductive, and the relief at Jerry’s absence in what MS execs are calling “phase 2″ has been palpable throughout the ad world. We were all so...
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Latest Iteration of Crispin Porter + Bogusky’s Ads for Microsoft Are…I Just...
The whole ad industry has gotten its panties in a twist over the $300 million Crispin Porter + Bogusky Microsoft ad campaign. There has been a lot of discussion, a lot of Monday morning quarterbacking,...
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Double Rainbow Guy Sells Out (what does it mean?)
The Double Rainbow Guy, aka Paul “Hungrybear9562” Vasquez, has officially sold out to Microsoft for a commercial spotlighting their Windows Live Photo Gallery. And while it’s great that Vasquez has...
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Google Rewards Real Storytellers
This post originally appeared in our March issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Google has finally rewarded those...
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In the Hands of the Masses: 5 Killer Crowdsourced Advertising Campaigns
As post-advertisers, we spend most of our lives coming up with ways to tell brand stories. So much time is spent thinking, brainstorming and discussing that we spend every ounce of gray matter our...
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Microsoft’s “Brandon Generator” is Close, but No Cigar
Post-advertising is based on brands genuinely adding value to consumers’ lives by generously giving them valuable content. By providing rewarding experiences, brands earn the right to expose consumers...
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